UI Design
UX Design

Future Roads

My Role
UI Designer
UX Designer
UX Researcher
Brand Designer
Copy Writer
Interaction Designer
Workshop Facilitator
Timeline
July 2021 - July 2022
Please note - this case study is currently a work in progress. More details to come!



Background

Future Roads, a collaboration between General Motors and the Utah Department of Transportation, is a safety product utilizing connected vehicle data to transform road safety. Aligned with Vision Zero, it aims to eliminate traffic fatalities and injuries while enhancing safe, healthy, and equitable mobility. Functioning as a "data detective," your car collects valuable insights. Future Roads translates this data into practical solutions, empowering organizations like UDOT with comprehensive information. It serves as a guardian angel on the road, providing tools for cities, counties, and Metropolitan Planning Organizations to create safer urban environments. More than data, Future Roads represents a roadmap to a safer future.

The Challenge

Picture this: data playing hide-and-seek, easily swaying with personal interpretations, and no consistent statistical process to guide us. It's a bit like trying to read a story without a clear plot!

Now, here's the twist: different user groups are like diverse readers, each grasping data and reports in their unique way. Adding to the fun, we've got a mix of disparate systems and data sources, and no rulebook on data standards or safety analysis guidelines. Analysis is only as good as the data that feeds it, and our pals at UDOT were like time travelers, making decisions based on data as far as a year back. And here's the kicker – they were missing some juicy details. No access to cool stuff like how fast the vehicles were traveling, how much traffic was hitting the roads, the weather scoop, the condition of the streets, and how wild the crashes were.

Design Explorations

The Result



After the successful launch of 2 beta tools which ultimately succeeded in the market, GM partnered with INRIX to release the GM Future Roads Safety View, providing transportation officials access to the connected vehicle data of nearly 15 million cars. To better understand and address the performance of the road network, transportation professionals can tap into key benefits of Safety View, including:

  • A­­­ccess to critical safety and demographic datasets in one cloud-based application
  • Identify hazardous roadway segments through valuable insights about elements that elevate risk and prioritize those that need the most attention
  • Evaluate the impact of a Vision Zero action plan with access to near real-time insights through easy-to-use visual analysis tools
  • Accelerate the funding application process by providing the required datasets and analytics tools needed in one place

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